Depend Products Among Nielsen’s Breakthrough Winners 2014


Since 2011, global data company Nielsen releases a list of innovative products that aim to “fill an unmet consumer need.” This year’s Breakthrough Innovation winners include Depend’s Silhouette Brief for Women and Real Fit Briefs for Men.

According to Tom Falk, Kimberly-Clark’s CEO, the two products also helped Depend earn points of market share. K-C’s market share in the adult incontinence category in the U.S. is now in the high 50s, Falk says. “It’s great to win recognition like that,” Falk told Dallas News. “It’s even better to get market share.”

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Drop Your Pants for Incontinence Awareness

Depend wants you to drop your pants.

Yes, you read that right. The “Drop Your Pants for Underwareness” campaign is Kimberly-Clark’s latest push to reduce stigma associated with incontinence and wearing adult briefs and underwear.

Although urinary incontinence affects one in four Americans, the issue is still a hush-hush topic, making those who suffer from the condition feel embarrassed and reluctant to get help. Fortunately, the incontinence products of today are more flattering and discreet than bulky and crinkly briefs of the past. They’re designed to look and feel like regular underwear, so users can feel confident wearing them out in public. Depend’s newest commercial shows just this.

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Study: Female Triathletes at Risk for Pelvic Disorders

A new study has found that 1 in 3 female triathletes suffer from pelvic floor disorders, including urinary incontinence and fecal incontinence.

Researchers from Loyola University Health System (LUHS) surveyed 311 (median age range of 35-44) who participated in triathlete groups. Eighty two percent of these women were currently training for a triathlon. Results showed that, on average, the women ran 3.7 days a week, biked 2.9 days a week and swam 2.4 days a week.

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Chicago Company Limits Employee Bathroom Breaks to Six Minutes

Last week, an unusual story came out of New York, where a Chicago-based hardware company reportedly limits employees to a 6-minute bathroom break each day in attempts to increase worker productivity.

WaterSaver Faucet Company even installed a swipe card device that tracks how much time each employee is in the bathroom. Those who manage to go the whole day without relieving themselves during work hours are rewarded with a gift card of up to $20 each month, or $1 a day.

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Best Incontinence Supplies for Bedridden Loved Ones

Skin health and personal hygiene are critical when taking care of a loved one who is both incontinent and bedridden. Staying in bed for long hours, while wearing an adult diaper can cause painful pressure sores (bed sores) on the skin. If left untreated, pressure sores can be deadly. Below are five incontinence products that’ll help keep your bedridden loved one’s skin healthy:

  1. An extra absorbent brief. The briefs with the tape tabs, not the ones you pull up on, are best for bedridden patients for two reasons. First, they’re typically thicker and more absorbent than pull up underwear. Secondly, unlike pull ups, adult briefs are easier to put on and take off the user. Abena, Tena and Tranquility make some of the most absorbent adult diapers on the market.
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